PRIVACY POLICY – POUSADA PARQUE IMPERIAL

POUSADA PARQUE IMPERIAL is committed to transparency, privacy, and the security of our customers’ data throughout their interaction with our website, app, and physical locations. To help you better understand what information we collect and how we use, store, or delete it, we have outlined our Privacy Policy below.

Customer registration data is not disclosed to third parties except when necessary for service delivery, billing, or participation in promotions requested by customers. Personal data is essential to ensure that contracted services are provided securely and appropriately.

To make our Privacy Policy easier to understand, here is a summary:

Data Controller: POUSADA PARQUE IMPERIAL

Role of POUSADA PARQUE IMPERIAL in data processing: Primarily the data controller.

Types of personal information collected: POUSADA PARQUE IMPERIAL collects information provided by guests when they stay with us. This data is stored in our hotel management system without external intervention.

WHAT DO WE USE YOUR PERSONAL DATA FOR?

Guest registration as required by the Brazilian Ministry of Tourism;
To keep you informed about promotions;
To provide information about decrees, new rules, and laws affecting the relationship between guests and the inn;
To send communications about our services and provide a better customer experience, making POUSADA PARQUE IMPERIAL even more relevant to your stay and travel experience.

YOUR RIGHTS

Brazil’s General Data Protection Law (LGPD) gives customers the right to request information from POUSADA PARQUE IMPERIAL at any time, through a formal request, regarding their stored personal data.

To ensure that this Privacy Policy is clearly understood, it is important to explain some key concepts:

Customer – Any individual who purchases products or services in person or makes a reservation electronically, including through booking websites, WhatsApp, telephone, or any other means used to book accommodation.

Personal Data – Any information relating to an individual that identifies them or that, when combined with other stored information, can identify that individual. This also includes any information that can be used to identify or contact a person.

Processing of Personal Data – Any operation involving personal data, including collection, production, receipt, classification, use, access, reproduction, transmission, distribution, processing, filing, storage, deletion, evaluation or control of information, communication, transfer, dissemination, or extraction of personal data.

Data Subject – Any individual whose personal data is processed by POUSADA PARQUE IMPERIAL.

Purpose – The objective we aim to achieve through the processing of personal data.

Necessity – Personal data processing must be limited to the minimum amount necessary to achieve its intended purpose. In other words, it must be relevant, proportionate, and not excessive.

Consent – Clear and objective authorization given by the data subject for their personal data to be processed for a previously specified purpose. After providing consent, you may withdraw it at any time. Withdrawal does not invalidate processing carried out before consent was withdrawn.

WHO DOES THIS PRIVACY POLICY APPLY TO?

This policy applies to all customers of POUSADA PARQUE IMPERIAL whose personal data is processed by us through our website, app, physical locations, or other means.

WHAT TYPES OF PERSONAL INFORMATION DO WE COLLECT AND USE?

POUSADA PARQUE IMPERIAL collects and stores the following types of information:

Information you provide to us: POUSADA PARQUE IMPERIAL collects customer information in different ways, including when you provide your CPF (Brazilian Individual Taxpayer Registry number) to request or confirm a reservation. Information that may be requested includes your full name, email address, CPF, date of birth, gender, address, telephone number, and credit card details.

Information collected automatically by POUSADA PARQUE IMPERIAL: We collect and store certain information whenever customers interact with us. For example, we use cookies and obtain information when your browser accesses our website or when you click on advertisements, partner emails, or other content provided by us on other websites.

Information collected from mobile devices: When customers download or use our app, we may receive information about their location and mobile device. We may use this information to provide personalized content, such as advertisements and search results. Most mobile devices allow users to disable location services.

INFORMATION COLLECTED FROM OTHER SOURCES

We may collect information from:

Public sources, such as demographic data;
Credit agencies or institutions, such as credit or check reports;
Data providers, such as demographic information related to online advertising and customer interests.

WHY DO WE REQUEST YOUR PERSONAL DATA?

Your data may be necessary to:

Provide purchased products or contracted services;
Improve your interaction with us;
Ensure the security of our website, app, and the data we process;
Inform customers about offers and promote our services;
Comply with legal obligations;
Carry out administrative and management activities.

Providing your data allows us to:

Provide purchased products or services;
Process exchanges or returns of products within the period established by the Brazilian Consumer Protection Code (CDC);
Send updates regarding order status and service communications;
Provide services suited to customers’ needs;
Improve the customer experience at POUSADA PARQUE IMPERIAL;
Conduct analyses and market research;
Keep customers informed about the products and services we offer;
Carry out targeted online advertising;
Prevent, detect, and investigate activities that violate our Code of Conduct or that are prohibited or illegal;
Improve our website, products, and services.

POUSADA PARQUE IMPERIAL uses legal bases that may vary depending on the purpose for which personal data is collected and processed. The data retention period may also vary according to the applicable legal basis and purpose.

MARKETING SERVICES

Marketing services are provided through free communications about offers, services, and products directed to customers based on their profile on our website and previous purchases. These communications may include email, SMS, and WhatsApp.

Customers may unsubscribe from these communications at any time by contacting us.

WHO DO WE SHARE YOUR DATA WITH?

Information collected will only be shared when necessary:

To properly provide our services through partner companies;
To protect our rights in the event of a dispute;
When required by a court order or request from a competent authority;
With companies that provide technological and operational infrastructure, such as payment processors and data storage service providers.

INTERNATIONAL DATA TRANSFERS

Because the internet is a global environment, certain services offered by POUSADA PARQUE IMPERIAL may require your data to be transferred to other countries.

In these cases, data is processed in accordance with Brazil’s General Data Protection Law (LGPD) and other applicable data protection legislation. We implement security measures in accordance with our policies and adopt standard contractual clauses in agreements with suppliers and service providers.

By browsing our website, using our app, purchasing from our physical locations, and/or communicating with us, you agree to the processing of your information, including international data transfers when necessary. We take measures to ensure that all information collected is handled securely, in accordance with data protection standards and this Privacy Policy.

HOW LONG DO WE STORE PERSONAL INFORMATION?

We store customer information in accordance with the limitation and retention periods established under Brazilian law.

WHAT ARE THE RIGHTS OF DATA SUBJECTS?

Under the LGPD, data subjects have the right to request information from POUSADA PARQUE IMPERIAL at any time, through a formal request, regarding their personal data.

POUSADA PARQUE IMPERIAL will have 15 days to respond to requests from data subjects. Requests will be reviewed in accordance with applicable legislation, and some requests may not be fulfilled due to legal requirements.

Under the LGPD, data subjects may exercise the following rights:

I – Confirmation of whether their personal data is being processed;

II – Access to their personal data;

III – Correction of incomplete, inaccurate, or outdated data;

IV – Anonymization, blocking, or deletion of unnecessary or excessive data or data processed in violation of the LGPD;

V – Portability of data to another service or product provider upon express request, in accordance with regulations issued by the national authority and subject to commercial and industrial confidentiality;

VI – Deletion of personal data processed with the data subject’s consent;

VII – Information about public and private entities with which the controller has shared personal data;

VIII – Information about the possibility of refusing consent and the consequences of doing so;

IX – Withdrawal of consent.

HOW CAN YOU EXERCISE YOUR RIGHTS?

You can exercise your rights by accessing the Privacy section of our website, available at the Pousada Parque Imperial website. You may also contact us through the contact form on our website.

To change your notification preferences, including marketing communications, you may contact us by email at any time. If you no longer wish to receive marketing communications, you may also unsubscribe by clicking the unsubscribe link included in our marketing emails.

CAN CHILDREN PURCHASE FROM POUSADA PARQUE IMPERIAL?

POUSADA PARQUE IMPERIAL offers products and services for children, but they must be purchased or booked by adults. If you are under 18 years old, you must make the purchase or reservation with a parent or legal guardian.

COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small data files placed on your computer or other devices, such as smartphones or tablets, while you browse our website.

We use cookies, pixels, and other technologies (collectively referred to as “cookies”) to recognize your browser or device, learn more about your interests, provide essential features and services, and:

Track your preferences to provide advertisements that may be relevant to your interests;
Track items stored in your shopping cart;
Conduct research and diagnostics to improve our content, products, and services;
Prevent fraudulent activities;
Improve security.

If you block or reject our cookies, some website features and services that require login or cookies may not function properly.

Click Help in your browser settings to learn how to prevent your browser from accepting cookies, receive notifications when new cookies are received, check when cookies expire, and disable them.

You can find more information about managing cookies in the following browsers:

Google Chrome
Mozilla Firefox
Safari
Internet Explorer
Microsoft Edge
Opera

HOW CAN YOU KEEP YOUR PERSONAL INFORMATION SAFE?

POUSADA PARQUE IMPERIAL uses security protocols to protect the privacy of customer data and also recommends that customers take appropriate individual security measures.

To maintain the security and protection of personal data provided during registration or purchases, login credentials and passwords should never be shared with third parties. When accessing your account, especially from public computers, always make sure you log out to prevent unauthorized persons from accessing or using your information without your knowledge.

We do not request personal data by telephone, WhatsApp, SMS, or email. Under no circumstances should sensitive or confidential information be provided in response to suspicious requests, as they may be attempts to misuse your information.

For more information, please refer to our Security Guide.

OTHER IMPORTANT INFORMATION ABOUT DATA PROTECTION

If any changes are made to our Privacy Policy, you will be notified.

HOW TO CONTACT THE DATA PROTECTION OFFICER AT POUSADA PARQUE IMPERIAL

The Data Protection Officer is the person appointed by POUSADA PARQUE IMPERIAL to serve as the communication channel between the data controller, data subjects, and Brazil’s National Data Protection Authority (ANPD), when applicable.

Any questions may be submitted through the contact form on our website.

GOVERNING LAW AND JURISDICTION

This Privacy Policy shall be governed, interpreted, and enforced in accordance with the laws of the Federative Republic of Brazil, particularly Law No. 13,709/2018 (LGPD – Brazilian General Data Protection Law), regardless of the laws of other states or countries. The courts of the customer’s place of residence shall have jurisdiction to resolve any disputes arising from this document.